Manufacturing and industry are at a crossroads. While technology has advanced at a rapid pace, many factories still operate using technology from a bygone era. These systems are mechanically defined, complex, and include thousands of points of possible failure.

The warehouses of the world are surprisingly empty spaces. These essential nodes of the intricate global goods movement system are packed with stuff, but they also include a significant amount of empty floor space between their racks. It’s there to accommodate the workhorse of the warehouse—the forklift—which needs room to maneuver as it lifts and carries pallets topped with hundreds or thousands of pounds worth of goods. The forklift gets a dumb and dangerous job done, but requires a lot of room to do it.

Mytra, a robotics company for warehouse automation, launched from stealth Tuesday with $78 million raised across three rounds, including a $50 million Series B led by Greenoaks. The company declined to disclose a valuation.

Mytra, the company supercharging industrial productivity with first-of-its-kind three-dimensional robotics, today launched with $78 million in total financing through the Series B stage and several commercial partners, including Albertsons Companies. Founded by ex-Tesla and Rivian robotics and manufacturing leaders, the company will automate the most common industrial task: moving and storing material.

Mytra, a warehouse automation solution that uses artificial intelligence and robotics to move materials, today announced its launch from stealth with a total of $78 million to solve the biggest problems facing physical storage right now, which is moving materials.

Robotics startup Mytra has been quietly operating behind the scenes since its May 2022 founding in a bid to rethink warehouse automation. The outfit brings a solid pedigree to the table, founded by automotive vets from EV firms, including Tesla and Rivian.